No more flash flooding

Generative Design/Commissioned Artworks for Annual Report

3_river3

World’s largest Producer of Bricks
Wienerberger AG is the world’s largest producer of bricks, and number one on the clay roof tile market in Europe as well as concrete pavers in Central and Eastern Europe. In pipe systems, the company is one of the leading suppliers in Europe.

Generative Artworks, Custom-Made
For the company’s newest annual report we designed custom made, generative artworks for the cover and to showcase highlighted success stories. In order to allow visual exploration and a multitude of output, we created individual tools based on the content of these success stories. The result is on the border line between infographics and abstract artwork. All the graphics are generated procedurally, are unique and can be used not only for print, but in different media like web, animation or (interactive) installation. We worked closely with Brainds, who are responsible for the design and the overall concept of the annual report. This is Wienerberger’s first publication using their new corporate design.

No more flash flooding
Everything flows – and in an orderly manner, thanks to Raineo. This smart system supports the natural circulation of water. This visual, based on NASA data on the topology of Europe, shows how water behaves. When rain falls on the virtual map, water finds its way through the landscape. The artistic abstraction shows a fascinating river structure.

To further explain the concept we made a video showing the process and variety using adjustable parameters.

Multitude of Visual Output
All images are a selection of the most representative ones mixed with those printed in the publication. If you want to see more output/variations head over to our instagram page. To see all stories and images in one place, look at the Wienerberger Annual Report project here.

Client: Wienerberger AG
Concept, Design, Custom Software (Generative Artworks): Martin Grödl and Moritz Resl
Concept, Design (Annual Report): Brainds, Marken und Design GmbH

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